China Electronics Wholesaler

LG 71-inch PDP TV

LG Electronics will soon be rolling out a super-large 71-inch PDPTVs, the first of its kind worldwide. The model is sold in a package including home theatre system and set-top box, and it is priced at world's highest 80 million won.

LG overcame technological difficulties to successfully implement full high-definition with 1080p (scanning line) and 16:9 contrast ratio with the world's first and largest 71-inch PDP. The technology was considered impossible with a super-large PDPTV when the company began to develop it in July last year. This breakthrough will surely have a great impact on the flat panel display industry.

Meanwhile, LG had not only decorated the 71-inch PDPTV set, but also its package items, home theatre system and terrestrial digital broadcast receiver with 24-k gold, thus seeking to reinforce the most premium platinum image of 'Luxury Gold Design.'

In Korea, the 71-inch PDP TV will be sold at world's highest price of 80 million won, in a package including home theatre system and digital broadcast receiver. In particular, the model will be displayed in department stores and distributors' shops that can attract a large number of potential customers and bolster the most premium platinum image.

Also, LG Electronics is set to aggressively sell the 71-inch PDPTV through target marketing and order-based mass-production strategies. The company later will launch the model in North America, Middle East, and CIS regions.

At the ceremony, DDM President Nam K. Woo disclosed the company's strategies to grab the first spot in the global PDPTV market by 2006.

LG Electronics will reinforce its market leadership in two axes of flat panel display, PDPTV and LCDTV, thus consolidating LG flat panel display as world's top brand of its kind.

Thus, LG Electronics aims for 30% share of the global PDP module market by 2005, the first spot in the global PDPTV market by 2006, and No.1 position in the global LCDTV market by 2008.

In particular, as the demand base of PDPTVs is increasingly expanding and entering the stage where they have become popularized, LG Electronics is set to focus on developing PDPTVs for the use of a wider population, though the screen size is an important competitiveness factor.

In the event, President Nam K. Woo said, "Through the occasion of launching world's largest 71-inch PDPTV, LG Electronics will solidify its global leadership in the segment of flat panel display through brand marketing campaigns and world's top technologies."

He added, "LG Electronics will concentrate its capacity on PDPTV and?¤LCDTV, and pursue strategic linkages and synergies between home audio-video business, car infortainment business, and mobile audio-video business, among other things, thus attaining the rank of global top 3 in the segment of display and media by 2007."

LG Electronics is poised to use its digital TV-related core competitiveness in the three areas of core chip sets, display components (vertical sequencing), and software, as well as patents on digital TV transmission technologies (VSB/EVSB), and thus aggressively penetrate the rapidly-growing digital TV market (please refer to LG Electronics' Digital TV Competitiveness below).

LG Electronics has posted the first-spot share in the PDPTV market in 17 nations including Britain, Germany, Spain, Australia, Saudi Arabia, and South Africa, and will expand the number of nations where it will post the largest market share to 30 by 2005.

Meanwhile, to aggressively explore overseas markets, LG Electronics has structured digital TV production bases in the three overseas hubs of North America (Mexico), Europe (Poland), and China (Shenyang and Nanjing). The company is set to continue to analyze customer needs by region and conduct region-suited marketing campaigns.

The global PDPTV market is estimated at 3.5 million units for this year, and North America and Europe are continuously increasing their demand, and emerging markets are broadening its base. As such, the global PDPTV market will likely continue to expand to 6.3 million units by 2005, 10 million units by 2006, and 12 million units by 2007.
About LG Electronics, Inc.

LG Electronics, Inc. (CEO: S.S. Kim, 06657.KS) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 75 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US$29.9 billion (consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance and Telecommunication Equipment & Handset.

The LG Digital Display & Media Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and digital high-definition televisions (HDTV). The Digital Display & Media Company also provides digitally integrated products such as AV systems, optical storage, set-top boxes and home servers and is focusing on next-generation businesses such as home and mobile networks.
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