China Electronics Wholesaler

BBC trials sports screenings in 3D HDTV

Sky News: The BBC test-screened the RBS Six Nations rugby match between Scotland and England live in 3D HDTV as a joint venture between BBC Sport and The3DFirm, a consortium comprising media communications firm Can Communicate, 3D specialist company Inition and hire and post production house Axis Films.

Thought to be the first-ever live test screening of an international sports event in 3D HDTV via satellite, David Wooster of The3DFirm said:

“Premium sporting events, where demand for tickets outstrips supply, lend themselves perfectly to live 3D transmission. 3D creates an immersive, ‘almost as good as being there’ experience. Unlike traditional television coverage, 3D ‘places’ the audience in the stadium, as if they were actually there, giving a heightened sense of reality.”

According to Aashish Chandarana, BBC sport innovations executive, the process is very much at a test stage. “We’re trying to do something no-one’s tried before and bounce dual HD signals around and re-encode them as a 3D experience.”

3d bbc hdtv The3DFirm