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Ignition Entertainment and Draven Launch Obscure: The Aftermath Win a Wii Contest

Ignition Entertainment USA has partnered with Southern California apparel company Draven to sponsor the "Obscure: The Aftermath Win a Wii" contest. Ignition Entertainment and Draven will award the winner with a Wii console, along with a copy of the survivor-horror videogame Obscure: The Aftermath and a complete Draven outfit. Obscure: The Aftermath will be released for Wii, PlayStation 2 computer entertainment system and PC DVD-Rom on March 25, 2008.

"We're nearing the big launch of Obscure: The Aftermath and the excitement is growing," said Ajay Chadha,president of Ignition Entertainment USA. "This contest gives horror fans and gamers alike the chance to win an awesome game on a great console, while scoring some very cool Draven clothing."

Draven recently supplied shoes and clothing for a groundbreaking series of live-action videos based on Ignition' s upcoming survival-horror videogame Obscure: The Aftermath. The videos can be viewed by visiting www.obscureaftermath.com.

"Draven is thrilled to be a part of Ignition's Obscure: The Aftermath launch," said Chad Romiti, Marketing Director for Draven. "We've always felt a kinship with the gaming community and are excited to deliver one of the hottest gaming consoles into the hands of one lucky Obscure fan."

"Obscure: The Aftermath Win a Wii" Competition Prizes

Grand Prize:
One Wii game system, one copy of Obscure: The Aftermath Wii software, one Draven tee shirt, one Draven hoodie, one pair of Draven shoes, one Draven hat, and one Draven backpack.

First Prize:
One Draven hoodie, one Draven tee shirt and one copy of Obscure: The Aftermath Wii software.

Second Prize:
One copy of Obscure: The Aftermath Wii software.

The contest is now open and entries may be submitted to the official contest website at www.draven.com/contest.php from March 24 until April 24, 2008. All entrants must be 18 years or older at the time of entry and a U.S. citizen.

Published by Ignition Entertainment and Playlogic International N.V. and developed by Hydravision Entertainment, Obscure: The Aftermath is rated "M" for Mature. For more information about Obscure: The Aftermath please visit www.obscureaftermath.com.

For more information about Draven please visit www.draven.com.

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at http://www.ignitionent.com.

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com.

ABOUT DRAVEN:

Draven is a Southern California company with a mission. The mission is to combine the best in street culture from all over the World. Draven has brought together tattoo artists, designers, skaters and the coolest legendary bands on Earth to bring you and awesome collection of shoes, clothing and skate decks. To learn more about Draven go to http://www.draven.com.

ABOUT PLAYLOGIC:

Playlogic Entertainment, Inc. is an independent publisher of entertainment software for PCs, consoles, handhelds, mobile devices, and other digital media. Playlogic distributes its products worldwide through all available channels, online and offline. Playlogic, who currently has approximately 75 employees, is listed on the OTCBB under the symbol "PLGC" and is headquartered in New York and Amsterdam. Its internal game development studio is based in Breda (The Netherlands).

Playlogic's portfolio includes games that are being developed by several teams at the Playlogic Game Factory, Playlogic's in-house development studio based in Breda, as well as games developed by a number of studios throughout the world with approximately 300 people of external development staff.

Playlogic publishes quality games, working with leading technology to produce digital entertainment from concept to finished product.
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