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Don King Productions and 2K Sports to Give Away Games During World Premier of Website

Don King Productions and 2K Sports today announced they will team up for an exclusive giveaway of five copies of the most anticipated sports release this spring, Don King Presents: Prizefighter, during the launch of King's very own digital network, www.DonKingTV.com. A spectacular "Meet Me in St. Louis" championship doubleheader will be presented, plus several special attractions free to boxing and sports fans worldwide on DonKingTV.com tonight at 8 p.m. ET/5 p.m. PT, live from the Scottrade Center.

"This is another new and exciting adventure for us," said Don King. "Like the Gateway to the West, we will be taking St. Louis and this trailblazing fight card worldwide via the internet. Fans will be able to see IBF 154-pount champion Cory Spinks take on Verno Phillips and undefeated 140-pounder Devon Alexander against Miguel Callist. We want as many people as possible to see just how great our technology is, so we're making four exciting hours of action available free of charge."

The five lucky winners to receive Don King Presents: Prizefighter will be chosen at random by a computer from viewers who log on to watch the live webcast fight between Cory Spinks and Verno Phillips, while the other ten runner-ups will receive a copy of Major League Baseball 2K8.

Don King Presents: Prizefighter delivers the deepest, most authentic and entertaining boxing experience available. The action within the ring accurately mimics the sport's tactics and hard knocks by allowing players to create angles and openings using a full arsenal of true 3D, motion captured movement, and punch mechanics found only in the real world sport, until now.

The life of a boxer is about more than just a night at the fights; it's about building a career and rising to stardom. 2K Sports has captured that in Don King Presents: Prizefighter - players must train, overcome adversity, get promoted, and avoid temptation to rise in notoriety, all while watching the story of their rise to champion unfold in a unique, live-action, sports documentary style that features real-life legends from the world of boxing.

Don King Presents: Prizefighter, will be available June 10, 2008 for the Xbox 360 video game and entertainment system from Microsoft and this fall for the Wii home video game system from Nintendo and the Nintendo DS.

For more information, please visit: www.2ksports.com/prizefighter.

About Don King Productions

Don King Productions has promoted over 500 world championship fights with nearly 100 individual boxers having been paid $1 million or more. DKP also holds the distinction of having promoted or co-promoted seven of the 10 largest pay-per-view events in history, as gauged by total buys, including three of the top five: Holyfield vs. Tyson II, 1.99 million buys, June 1997; Tyson vs. Holyfield I, 1.6 million buys, November 1996; and Tyson vs. McNeeley, 1.58 million buys, August 1995.

DKP promoted Cory Spinks vs. Zab Judah II: Arch Rivals- Meet Me in St. Louis, which boasted the second-largest attendance for a boxing match at an indoor arena in history when 22,370 patrons sold out the Savvis Center (now known as the Scottrade Center) in advance on Feb. 5, 2005.

DKP has promoted or co-promoted 11 of the top 15 highest-grossing live gates in the history of the state of Nevada including four of the top five: Holyfield vs. Lewis II, paid attendance: 17,078, gross: $16,860,300 (NOTE: Also second-highest live-gate gross for any event in the history of the world.), date: Nov. 13, 1999; Holyfield vs. Tyson II, paid attendance: 16,279, gross: $14,277,200, date: June 28, 1997; Holyfield vs. Tyson I, paid attendance: 16,103, gross: $14,150,700, date: Nov. 9, 1996; and Tyson vs. McNeeley, paid attendance: 16,113, gross: $13,965,600, date: Aug. 19, 1995.
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