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It's the week after E3, so it's time for the execs to come out and pump up their products. Sony Computer Entertainment Europe CEO Andrew House has already had his say concerning the PSP Go, now it's Sony CEO Kaz Hirai's turn.

Talking about whether PS3 should focus on the so-called "core gamer," Hirai told the Guardian Games Blog, "If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on."

"This is fine if you're looking at a five year life cycle like all of our competitors, even looking back in history, have always done. The new console comes out and the old one is immediately disregarded. We tend to take a longer term view of how we manage the platform and the software titles that come out at any given time."

As for the PS3, Hirai said in hindsight he was happy with the inclusion of the Blu-ray drive in the PS3, but that he would probably have gone with a simultaneous worldwide launch given another opportunity.

"Given the cards that we were dealt we felt we made the best of the launch that we could have. But remember that the success of a platform isn't based on the launch. It's more about the latter half of its life cycle," he said.

Seems like Sony will be sticking with their "ten year plan" for the PlayStation 3 a while longer.