LED Lights & Accessories Wholesaler

How do you distinguish one shooter from another these days? A demo certainly doesn't hurt. In fact, according to Singularity producer Kekoa Lee-Creel, it's "absolutely critical."

"We're definitely on track to release a demo," he said. "[Demos] are so absolutely critical. It's so hard to convey how a game feels, but I have confidence that once we can cross that threshold I think we're good."

He also said, "The shooter market is saturated, it's tough to break in right now when there's a lot of great, well-established franchises."

Indeed, Singularity is currently slated to be released this fall, where it will be forced to compete with the likes of Modern Warfare 2 and BioShock 2 for attention. In that sort of environment, the only hope for a game like Singularity is the word-of-mouth generated by a demo. Hey, it worked pretty well for the original BioShock.