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Sony unleashes twelve Cyber-shot compact cameras

Pre-CES 2010: Sony has unleashed twelve Cyber-shot compacts. First come the feature-rich HX5 and TX7 with 10MP Exmor R back illuminated CMOS sensors, 25mm wide anglelenses and offer AVCHD 1080i FullHD movie recording, image stabilization and Intelligent Sweep Panorama. The HX5 also comes with built-in GPS and compass, while the TX7 includes a 3.5 inch touchscreen LCD. Next come eight new compacts in the W-series, with 14MP CCDs and wide-angle lenses, including features such as Sweep Panorama and HDmovie recording. Lastly, we have the S2100, S2000 with 12 megapixel sensors, 10x optical zoom lenses and 3.0 inch LCDs. The latest line-up of Cyber-shots will be available from the end of January 2010.

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Press Release:

Incredible picture quality and great fun to use

This season’s slim, colourful new Cyber-shot cameras

CES, Las Vegas – 7th January 2010: Incredible picture quality and great fun to use:
This season’s slim, colourful new Cyber-shot cameras

• Cyber-shotHX5: Imaging innovation with Exmor R CMOS Sensor; G lens with 25mm wideangle and 10x optical zoom; Intelligent Sweep Panorama; AVCHD 1080i FullHD movie; GPS and Compass;  OpticalSteadyShot Active Mode; Auto HDR
• Cyber-shotW380: Compact, colourful and affordable with 14.1 effective megapixels;f/2.4 G Lens with 24mm wide angle and 5x optical zoom; Sweep Panorama; HDmovie
• Cyber-shotTX7: Super-slim and stylish with Exmor R CMOS Sensor, 25mm wide anglelens, 8.9cm (3.5”) TruBlack widetouchscreen; Intelligent Sweep Panorama; AVCHD 1080i Full HD movie;Optical SteadyShot Active Mode; Auto HDR

Spring’s Cyber-shot line-up is bursting with advanced optical technologies and fun-to-use features that help you capture, share and enjoy a lifetime of precious moments.

A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd.

Cyber-shot HX5: Compact high-zoom with AVCHD and GPS
Inside its compact, purposefully styled new body, the Cyber-shot HX5 houses an incredible wealth of cutting-edge imaging innovation by Sony.

With twice the sensitivity of conventional sensors, the advanced Exmor R CMOS Sensor assures beautifully detailed, low-noise images, even when you’re shooting in low light. It’s a perfect complement for the premium G Lens by Sony with powerful 10x optical zoom. Covering a generous 25-250mm range (35mm equivalent) within a compact body, the high-zoom lens is ideal for any shooting situation from wide-angle landscapes and group shots to dramatic close-ups.

Left your camcorder behind? No problem: as well as brilliant 10.1 megapixel stills, the HX5 captures smooth, brilliantly detailed Full HD video clips for easy sharing. Just touch a button and start recording crisp 1920 x 1080i video footage using the highly efficient AVCHD format. After shooting, connect Cyber-shot to your BRAVIA™ TV and enjoy the show. Alternatively, slip the camera’s Memory Stick™ into the optional DVDirect MC6: you don’t need a PC to burn HD footage onto a DVD to enjoy on your PS3 or Blu-ray Disc™ player.